What Does Your Blog’s Theme Say About You?
In some ways, blogs are like homes. They represent your outlook, your attitude, your mannerism.
Your blog is the virtual representation of your company and your product. It’s your online identity.
A good, well designed, easy to navigate and search engine friendly blog will obviously rank high in search engine result page, resulting in more traffic, customers, and ultimately sales.
You might be working really hard to get traffic to your blog so that people buy your products or click on your affiliate links, but if you have a badly looking blog your visitors are more likely to close their browser or navigate away, and once they are gone you’ll more than likely never see them again! (and that’s a fact!).
The last thing you want is a blog that looks unprofessional and shabby, because that’s what your visitors will think about your product. The theme you choose for your blog should convey a trustworthy and professional image rather than a fly-by-night operation or a 5 minute “quick fix”.
As the famous saying goes – “you never get a second chance to make a first impression” – a totally professional looking blog gives your visitors a great first impression, the impression that you have given meticulous attention to every detail and you care about professionalism and quality. You are organized, focused and you really mean business.
With a bad blog theme you are more likely to be “shooting yourself in the foot” and sabotaging your own success. But if your visitors feel that they know you and can trust you, they are much more likely to take action and buy your products or subscribe to your newsletter.