Keywords and Phrases

I’m frequently asked what is the best way to go about selecting keywords and phrases when optimizing a web site. There are many tools out there that can assist you in your search, but often what I do is just look at the different categories the site falls into and that can provide a wealth of information for determining my keyword phrase approach.

For example, if your a vending machine supplier in Tampa, Florida and your looking to target that market, then the best keyword phrases you can target are “Tamp Florida” along with “vending machine”. These are the kind of seed phrases you’d like to plant in your sites content. Create a proper blend of keyword phrases and rich site content and remember not to spam. Leading industry experts believe that at the most only three keyword phrases per page of content is enough and anything more than that will constitute spam.

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